The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and other realities about modern B2B advertising and marketing. We discuss exactly how the purchasing trip is currently entirely fragmented and also the manner in which area structure can aid online marketers retake control of t